Steve Wozniak says Steve Jobs compensated for his engineering skills by turning himself into a skilled communicator and marketer, all to help Apple succeed.
"Being the main communicator and main business decider of things. He was very good at [that]," Wozniak says.
Wozniak says Jobs' skills as a communicator and salesperson helped Apple successfully market products like the iPhone as user-friendly. The smartphone was something applicable to Jobs' life, Wozniak says:"An understandable technology product in your hand that the Average Joe wouldn't get confused by. You didn't have to know technology [to use it]."
That skill ended up separating Jobs from the rest of his generation of tech icons. In a 2020 interview,of Jobs for coming across as such a natural public speaker. Gates called Jobs"a genius," particularly for the way he could inspire people – from customers to his own employees. But according to Wozniak, it wasn't actually so natural. In 2020, Wozniak told the"Guy Kawasaki's Remarkable People" podcast that Jobs' intense, relentless drive to become a successful communicator and leader came from his desire to ultimately be remembered as an important historical figure — and that motivation drove him to develop the appropriate skills for it.
"Sometimes motivation, wanting something, is a lot more important than having the real skill," Wozniak said.
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