Eyeing that can of soda in the supermarket cooler? Or maybe you’re sizing up a pint of ice cream. A camera could be watching you.
At this Walgreen's in Chicago, a smart-shelf area has cooler doors with cameras and sensors. The doors' video screens display images of the coolers' contents and could show ads as well.
With store cameras, you may not even realize you are being watched unless you happen to notice the penny-sized lenses. And that has raised concerns over privacy. The screens can also be placed at the drive-through. A minivan pulling into a fast food restaurant, for example, might get an ad for a family-sized meal on the video screen menu.Kroger Co. — which operates about 2,800 supermarkets, including Ralphs and Food 4 Less stores — is testing cameras embedded in a price sign above shelves in two stores in suburbs of Cincinnati and Seattle. Video screens attached to the shelves can play ads and show discounts.
“All such enhancements will be carefully reviewed and considered in light of any consumer privacy concerns,” Walgreens said. For instance, if many people are eyeing a dessert but not buying it, a store could place it at the checkout line so you see it again and “maybe your willpower breaks down,” said Ryan Calo, a professor at the University of Washington School of Law and co-director of its Tech Policy Lab.“Just because a company doesn’t know exactly who you are doesn’t mean they can’t do things that will harm you,” Calo said.
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