Streaming services like Hulu, Discovery+, and Disney+ have been ramping up the amount of ads in their shows
The top streamers have made low ad loads a selling point in the battle for advertisers and viewers.The ads are lucrative for the streamers but continued increases could risk turning off viewers and advertisers., viewers can expect to see a lot more of them.
MediaRadar shared numbers for standard commercial spots, which are the most common form of ads on streaming services.and Netflix's Basic with Ads are also increasing their ad loads — which is to be expected, as they're still ramping up. Disney's ad load increased 18% since its December launch, to 5.3 minutes per hour. Netflix, which said it would cap ads at around 4 minutes per hour on Basic with Ads, had just under 3.
It's a balancing act for the streamers to squeeze as much ad revenue out of the apps without making viewers inured to or turned off by them, especially if they feel like they're seeing the same ad repeatedly.
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