U.S. streams and sales for Nickelback’s “Photograph” surged after its inclusion in a meme tweeted by President Trump
“LOOK AT THIS PHOTOGRAPH!” Trump tweeted accompanying a video of the “Photograph” meme, through which users replace the titular photograph in the song’s music video with a different image. In Trump’s case, the photo included Joe Biden, his son Hunter and, according to a label on the picture, a “Ukrainian gas exec.”
The tweet was well circulated throughout Twitter upon its late Oct. 2 posting, but by the following day, the video in the tweet had been disabled due to a copyright violation claim. However, that didn’t stop the tweet from making news -- both after its posting and following the copyright takedown. The song earned 772,000 on-demand streams on Oct. 2-3, a 38% gain from the 558,000 it collected on Sept. 30-Oct. 1.
Digital download sales of “Photograph” on Oct. 2-3 were up 569% over the previous two days. However, in both pairs of days, sales were still negligible. In total for theAll the Right ReasonsThe song itself marks the Canadian rockers’ second-best rank on the Billboard Hot 100, peaking at No. 2 in October 2005, while ruling the Mainstream Rock Songs airplay chart for seven weeks.
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