BELLEAIR BLUFFS, FL—Concluding it would likely provide shoppers with a measure of affirmation and self-worth, a study published Monday by The Journal Of Consumer Affairs found that the vast majority of Americans wish self-checkout kiosks would tell them they did a great job. “Customers have repeatedly emphasized their…
BELLEAIR BLUFFS, FL—Concluding it would likely provide shoppers with a measure of affirmation and self-worth, a study published Monday byfound that the vast majority of Americans wish self-checkout kiosks would tell them they did a great job.
“Customers have repeatedly emphasized their desire for supermarket or pharmacy self-checkout machines to say that they bagged their food really well and deserve a pat on the back,” said study author Peter Hanlon, who discussed his team’s findings that large swaths of the shopping public wanted the kiosk to include a chirpy robotic voice congratulating them on their fantastic work and showering the display screen with digital confetti to celebrate their being such a good bagger today.
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