Stay-at-home culture continues to drive e-commerce sales.
New research by ACI Worldwide, based on global online retailers’ transactions and the effects of the COVID-19 economy during April, found a 209 percent growth in the general retail sector compared to the same period last year. As illustrated by the 23.5 percent increase in average transaction volume, this sustained increase in e-commerce transaction volume is reflective of a full month of wide restrictions on the in-store activity as well as other quarantine measures.
“Consumer behavior is very much in flux, with some sectors thriving while others are focused on surviving the economic impacts of the pandemic,” said Debbie Guerra, executive vice president, ACI Worldwide. “Trends in e-commerce purchasing behaviors that we began to see in March have continued in April, as hundreds of millions of consumers around the world adapt to the restrictions put in place to inhibit the spread of the coronavirus.
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