Subaru targets 600,000 EV sales per year by 2030
Motomachi plant, and will introduce three new EVs by the end of 2026 and four more by the end of 2028.
With its new target, Subaru, which is known for its dependence on the North American market, followed bigger Japanese automakers such as Toyota in intensifying its electrification effort. Toyota, the world's biggest automaker by sales, laid out in June a strategy to better compete in the global battery EV market. It includes an overhaul of its supply chain and the development of batteries to extend car driving ranges.
Subaru, a fifth owned by Toyota, is likely to kick off battery EV production in the United States around 2027 or 2028, Osaki said, a move dictated by the pace at which U.S. consumers are switching to EVs.
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