It’s a streaming world, and we’re just living in it. It is no secret that streaming dominates the TV landscape, but Nielsen measured a new (and somewhat grim) milestone for broadcast an…
Christos Kalohoridis / USA Network / Courtesy Everett CollectionIt is no secret that streaming dominates the TV landscape, butmeasured a new milestone for broadcast and cable in July’s edition of the company’s monthly state of TV report, The Gauge.
For the first time, linear TV viewership accounted for less than 50% of all TV usage in a measurement month. According to Nielsen, broadcast and cable each represented record low shares at 20% and 29.6% of total TV usage, respectively, to combine for a linear television total of 49.6%. Compared to this time last year, broadcast viewing was down 5.4%, and cable viewing was down 12.5%.
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