Every time quarterback Joe Burrow led the Cincinnati Bengals to a win in this year's NFL playoffs, several donations of $9 each poured in to the southeastern corner of Ohio to help feed families in need
Donors were supporting the Appalachian region where Burrow grew up and where the poverty rate hovers at twice the U.S. average, choosing $9 in honor of his football jersey number.
Burrow spotlighted the needs in Athens County, about 150 miles east of the city where he now plays football, when he won the Heisman Trophy in 2019. Donations spiked again after recent Cincinnati wins. Nearly 1,400 people have contributed more than $98,000 since the Bengals defeated the Kansas City Chiefs on Jan. 30, according to the Foundation for Appalachian Ohio, which manages what is now a $1.5 million endowment from the Joe Burrow Hunger Relief Fund.
Thanks to the outpouring of giving, the pantry is able to make sure meals are always available and provide more nutritious food, Bright said. It has expanded to offer laundry detergent, soap and other hygiene items.
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