The Vince Lombardi Trophy has never left the United States, but could head to 'the sporting capital of the world' in a historic first
'The Gods will punish you': Inside Ajax's worst ever start to a season as Brighton awaitThe Vince Lombardi Trophy has never left the United States, but could head to ‘the sporting capital of the world’ in a historic first) Roger Goodell revealed last week that a Super Bowl in London “has been discussed before” and that he regarded the project as “not impossible”.
The Super Bowl is one of the world’s biggest sport events, regularly pulling TV ratings of more than 40 million in the USA alone and generating billions of dollars in advertising revenue. “It’s a week of parties. I hold one of the three or four biggest Super Bowl parties on the Saturday prior. And we picked an iconic place. But imagine London with seven or eight days of major corporate parties, parties like ours, several hundred thousand people coming into the city.”
Goodell also revealed last week that the league, which has already expanded to international games in Germany, will explore playing games in Spain and Brazil – although the Super Bowl remains a prized property and it would take significant political capital to take it outside the USA. “From here in Southern California, it can be 12 hours over and 14 hours back, depending on the wind. That
In the meantime though, it seems that a permanent franchise in London is a more likely stepping stone to bringing the Super Bowl to these shores.
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