TheCW's BradSchwartz on what the network was looking for to make the deal for SupermanAndLois Season 4 happen, if he could see the series returning for Season 5 & more. / Superman LoisLane LexLuthor TylerHoechlin ElizabethTulloch MichaelCudlitz
, we're getting some more insight from Schwartz on how the decision was made and what long-time viewers should take from it.: While revealing that there was"a lot of original homegrown scripted content coming," Schwartz readily admits that the network is looking for rights deals with the studios that will allow The CW to better monetize their content on a broader & longer scale.
"It's not that we're spending much more or much less for a 'Sullivan's Crossing' versus a 'Superman & Lois;' we just happen to have more rights" : An interesting point raised that touches upon both his comment above and the general assumption that the coast of a show likewould astronomical, Schwartz explains that it's not so much that the returning series costs more than a series like– at least upfront. But it's the network's inability to be able to monetize the content in other avenues that made the series"not profitable for us.
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