With food inflation running at the highest rate in more than 40 years, American shoppers are finding less relief from deals like “buy one, get one free” promotions, according to supermarket executives and analysts
Promotions remain below prepandemic levels as grocers reduce circulars, take losses to put some items on sale
Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices. So companies are getting creative. WSJ’s Annie Gasparro explains how to spot it in all its forms. Illustration: Adele MorganIn U.S. supermarkets, toilet paper and noodles are back in stock, but one prepandemic staple has yet to fully return: discounts.
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