In 2014, Wojcicki was growing restless and looking for new challenges.
In the book, Bock compared Google to a family enterprise, and the book says Wojcicki often was able to get Page's attention.
“When people couldn’t get him to see reason, she always could,” said former Google director and early Silicon Valley workplace influencer Kim Scott, who referred to her in the book as “a Larry whisperer.”"Wojcicki wanted to use search queries to inform ads people saw on all those banner ads Google ran across the web; if advertisers could target consumers based on searches and on websites, they might spend gobs more with Google," the book says.
Page had long wanted to keep search data from everything else but Wojcicki"felt this wasn’t keeping up with trends in the ad industry, which sought ever more data.” “The founders trust Susan maybe more than anybody on the planet," Patrick Keane, an early Google sales director, said in the book. “You could never get Susan rattled, no matter how challenging the moment was.”The year after Wojcicki’s appointment, in 2015, Larry Page, announced the creation of Alphabet, a new holding company, that would separate several businesses, including self-driving car Waymo and health sciences unit Verily, from Google.
“YouTube seemed like a natural splinter; it already operated with a different name and office," the book states."Leaders there considered plans to become a separate Alphabet unit, detached from Google. Wojcicki wanted to keep reporting to Page, who had appointed himself Alphabet CEO, rather than his successor at Google, Sundar Pichai. But ultimately it was decided YouTube was too intertwined with Google’s business and machinery to leave. So it stayed at Google.