Timberland and Public School are collaborating on a sustainable project.
Nature needs heroes, and Timberland wants to predicate this message to the industry, hosting a New York City tour which included a dinner Thursday night and workshops at its flagship.
Kass spoke of the synergies between food and fashion, as identity and a proponent of a throwaway mentality. “Food is who we are and fashion is who we are,” said Kass. Public School cofounders and designers Chow and Osborne were in attendance, perhaps for a brewing collaboration. As recent winners of the CFDA initiative with Lexus, the two are increasingly focused on sustainability, be it through community initiatives and collaborations. Last year, Public School launched a collaboration with Eileen Fisher, titled “Not Your Mom’s Sustainability,” that was created with all upcycled designs.
Timberland is quietly brewing creative synergies between those in fashion and across industries, and it has been doing so for a while — just not as vocally. Timberland’s ethos is best said by Vien; “It’s so much more than Mother Nature, it’s human nature.” The brand aims to plant 50 million trees around the world by 2025 as part of its large-scale approach to reforestation.
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