Sustainable fashion: why an industry that provides us with the newest trends is one of the most unsustainable, and here are eco friendly options to know.
There's no time to wait. What exactly is sustainable fashion? There's no denying that the concept of 'sustainability' is inherently at odds with the traditional world of fashion, but where an appetite for the latter continues to rise alongside awareness and insistence on the former… there is a tricky balance needing to be found.
Denim is another brand leading by example, creating pairs of jeans from deadstock fabric that's been previously rejected. One of the world's most polluting materials - it takes approximately 1,800 gallons of water to grow enough cotton to form jut one pair of jeans, and therefore denim is a crucial material to target in the sustainability fight. Thankfully, Anna Foster, Director and Founder of E.L.V.
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