Swan Bitcoin Moves Into TradFi With Platform for Financial Advisors

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Swan Bitcoin Moves Into TradFi With Platform for Financial Advisors
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.swanbitcoin is releasing a new product for financial advisors to manage their clients’ bitcoin positions and access educational content for those new to crypto. camlearnscrypto reports

The traditional finance world has been moving into crypto primarily through bitcoin investments; however, Ethereum’s upcomingmay push tradfi into crypto through ether-based products. Swan only offers bitcoin products, and Edstrom told CoinDesk that he views the Merge as an event that will make it easier for investors to differentiate between bitcoin and ether.

“There's likely to be a very large component of the advisor space that realizes that bitcoin makes a lot more sense for their clients than Ethereum or than a basket of assets,” Edstrom said. Swan has already onboarded five advisors to its product ahead of its release date. One of those advisors, Isaiah Douglass, partner at Vincere Wealth Management, told CoinDesk in an email that he believes institutional adoption is well on the way, and hopes to help onboard his clients to the asset.

“Bitcoin is ultimately going through the monetization process and I believe it will be the choice of money worldwide in my lifetime,” said Douglass.

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