The Austin Motel is being transformed into a 'Swarm'-themed pop-up by Prime Video for this year's sxsw.
As the annual SXSW festival approaches, events and immersive experiences are beginning to be announced, and it looks like Prime Video has some pretty special events in store. To help promote their highly anticipated limited series Swarm, Prime Video will be taking over The Austin Motel, curating an in-world convenience store-style pop-up that pays tribute to the upcoming series, which is set in Houston, Texas. Swarm is set to premiere all episodes on Prime Video on March 17.
Swarm tells the story of one obsessive fan's spiral into chaos. The series is a horror-thriller that follows Dre, a young woman obsessed with a fictional pop star whose passionate fan base is known as The Swarm. The series will focus on Dre's life and the dark path that fandom has set her on. Dominique Fishback stars as Dre, with Chloe Bailey starring as Dre's sister.
COLLIDER VIDEO OF THE DAY The Swarm's takeover of The Austin Motel will take place on March 10 and March 11. The location will transform into a retro-style gas station and mini-mart for the occasion and is similar to one that Dre visits in the series. Attendees of the pop-up will be able to fully immerse themselves into the world of Swarm during the event.
RELATED: Keanu Reeves Talks 'John Wick: Chapter 4' and the Most Difficult Action Sequences of the Franchise Activation hours of the pop-up at The Austin Motel are 12:00 PM – 3:00 PM on Friday, March 10, and 12:00 PM – 5:00 PM on Saturday, March 11. Along with Fishback and Bailey, the series also stars Damson Idris, Rickey Thompson, Paris Jackson, Rory Culkin, Kiersey Clemons, and Byron Bowers. South by Southwest will run from March 10, through March 19, in Austin, Texas.
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