MULTI-TOOL SUCCESS: Swiss Army knife celebrates 125th anniversary; CEO looks to the future
The company behind the Swiss Army knife is recreating it for the 125th anniversary and releasing it as a limited edition replica.with the release of the reproduction of its original model.
"The Swiss Army knife really today is a global icon and a useful tool for every day's adventure. I believe our customers, they really appreciate the quality and the reliability," Elsener Jr. added. "Millions of people in the whole world have discovered that the littleThe Carl Elsener Company first produced the Swiss Army knife, then called the Modell 1890, in 1891.
The company developed a new tool inspired by the COVID-19 pandemic when people found themselves ordering more online and having to open more boxes.
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