Taco Bell's temporary plant-based meat products have gotten “mixed reviews,” and customers shouldn't count on a national rollout anytime soon, CEO Mark King tells Axios.
have gotten “mixed reviews,” and customers shouldn't count on a national rollout anytime soon, CEO Mark King tells Axios.The plant-based meat industry has encountered a series of setbacks in 2022, undermined by inflation, underwhelming restaurant test results and troubles at industry innovator Beyond Meat.
Any moves it makes in the plant-based space could be particularly influential, and it's tried a variety of plant-based meat alternatives in various places.The Crispy Melt Taco, a proprietary blend of soy and pea protein tested in Birmingham, Alabama, in August. The Naked Chalupa with Crispy Plant-Based Shell, a proprietary blend of pea protein tested in Irvine, California, in June 2021.“We’re very committed” to exploring more plant-based items, King says, but “I do think it would work better if it was in areas that are much more open and interested in” them.CFRA's Sundaram says they are more popular in urban and suburban markets than in rural areas.
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