Chipotle's comeback is in full swing.
Niccol took over from Chipotle's founder, Steve Ells, at a time when the chain needed to make some massive changes. Chipotle had been struggling to attract customers following an E. coli scandal that spanned late 2015 to early 2016.
"We're using our stage-gate process to evaluate either new ingredients and/or new forms to bring into the restaurant," Niccol said."And one of our key criteria in order to bring in a new form or an all new ingredient is it can't have an impact on throughput."Digital sales grew 100.7% at Chipotle, totaling $206 million and making up 15.7% of the company's sales in the quarter.
Together, delivery and mobile order-ahead highlight the rise of Chipotle's second-make line for orders that are not placed on the chain's assembly line. This second-make line, which will also be utilized for drive-thru orders, has the potential to continue to boost sales.
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