Yum Brands' Taco Bell prevailed in its self-described bid to 'liberate' the phrase 'Taco Tuesday,' as competing fast-food chain Taco John's told the U.S. Patent and Trademark Office (USPTO) it would abandon its federal 'Taco Tuesday' trademark.
- Yum Brands' Taco Bell prevailed on Tuesday in its self-described bid to "liberate" the phrase "Taco Tuesday," as competing fast-food chain Taco John's told the U.S. Patent and Trademark Office it would abandon its federal "Taco Tuesday" trademark.
In a statement, Taco John CEO Jim Creel said: "We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do." Taco John's owned the right to use the "Taco Tuesday" name in commerce in every state except New Jersey, where it is still owned by Gregory's Restaurant & Bar in Somers Point.
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