To date, Talbots has helped more than 200,000 women through its support of Dress for Success.
From the third quarter of 2019 to the third quarter of 2021, the number of women in the labor force without high school diplomas decreased by 12.8 percent compared to the 4.9 percent decline by comparably educated men, according to the Pew Center for Research. The gender pay gap remains steady. On average, men are working fewer hours in paid jobs since 2019 but women’s hours are unchanged.
The Talbots x Dress for Success collection also plays into the momentum the specialty store chain has had with sweatshirts and sweaters that carry inspiring words or statements. “They are always a success and a big seller,” a company spokesperson said, noting how the limited-run line celebrates the inspirational stories and accomplishments of all of the Dress for Success women and how the retailer is confident the words should resonate with all customers.
Timed to coincide with International Women’s History Month, Talbots is trying to spark a shared conversation not just with existing customers, but also potential new ones through its #WhoInspiresYou campaign. As part of this “ Women Helping Women” initiative and to try to create a buzz about the Inspire collection, Talbots is encouraging shoppers, employees, female community leaders and lifestyle influencers to post images of themselves wearing the sweatshirts and to explain who inspires them.
The partnership with Dress for Success offers different ways for shoppers to get involved. From March 10 to 14, shoppers can bring in gently worn work attire and accessories that will be given to the organization. From March 3 through April 3, Talbots will accept monetary donations for Dress for Success at its cash registers in stores.
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