Tapestry's CEO Touts its 'Incredible Consumer Engagement Platform'

Deutschland Nachrichten Nachrichten

Tapestry's CEO Touts its 'Incredible Consumer Engagement Platform'
Deutschland Neuesten Nachrichten,Deutschland Schlagzeilen
  • 📰 wwd
  • ⏱ Reading Time:
  • 50 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 68%

Joanne Crevoiserat described a combination of “magic and logic” in the way the group is putting a wealth of consumer data at the disposal of its creative and marketing teams.

chief executive officer Joanne Crevoiserat told the audience at the WWD Global Fashion & Beauty Summit in Chengdu, hosted in partnership with Chinese retailer SKP. “We see that putting them on our modern consumer engagement platform helps all of our brands to be more relevant to consumers, drives more connectivity with them and drives more innovation, which we think delivers luxury at its best.

Crevoiserat said companies need to orient themselves around consumers, leverage technology and streamline organizations. For example, marketing teams have been supplied frameworks, and if their initiatives meet certain financial hurdles, they’re empowered to make decisions and scale campaigns without relying on headquarters.

“But then in terms of how they show up regionally, we spend a lot of time listening to our customers to make sure that we understand what they value, and what place our brands have in their lives.” Believing that “you learn a lot when you talk to consumers,” Coach recently polled a cross-section of Gen Z, who talked about researching products online, but making a beeline for stores in order to see them IRL and “feel the quality.”a fully circular subbrand“Our store associates are our best brand ambassadors: They care deeply, they understand the purpose and values of the brand. And they can help the customer with styling tips, gifting tips.

Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:

wwd /  🏆 24. in US

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Haley touts Israel record, rips Trump as ‘chaos, vendettas, and drama’ at GOP Jewish summitHaley touts Israel record, rips Trump as ‘chaos, vendettas, and drama’ at GOP Jewish summitAt the annual Republican Jewish Coalition summit, candidates courted key donors and activists — each jockeying to prove their unabated support of Israel.
Weiterlesen »

Titans rookie Will Levis throws four TDs in 'incredible' debut to beat FalconsTitans rookie Will Levis throws four TDs in 'incredible' debut to beat FalconsTitans rookie Will Levis had quite a debut. The only time a QB making his first NFL start threw for more than four touchdowns was in 1965.
Weiterlesen »

Eagles grades: Jalen Hurts shows grit in victory; A.J. Brown shows incredible skillsEagles grades: Jalen Hurts shows grit in victory; A.J. Brown shows incredible skillsHurts battled through a sore knee and threw four touchdown passes against Washington. The running backs were not nearly as efficient.
Weiterlesen »

Daniel Radcliffe Is 'in Awe' of His 'Incredible' Six-Month-Old SonDaniel Radcliffe Is 'in Awe' of His 'Incredible' Six-Month-Old SonThe 'Harry Potter' actor also admitted now that he has a child with his longtime girlfriend Erin Darke, he may start working less.
Weiterlesen »

Incredible Ferrari 499P Modificata breaks coverIncredible Ferrari 499P Modificata breaks coverYou can't race Ferrari's new £4.4m track car - but you do get 200hp more than the Le Mans racer and 'free' tyres
Weiterlesen »

A Look Back at Matthew Perry’s All-Too-Short Life & Incredible Career in PhotosA Look Back at Matthew Perry’s All-Too-Short Life & Incredible Career in PhotosMatthew Perry tragically passed away on Oct 28, 2023.
Weiterlesen »



Render Time: 2025-02-25 11:18:30