Worried about panhandlers and minor crime, Target funded a surveillance-camera network in downtown Minneapolis.
these connections after the looting became national news. In 2004, the company made a $300,000 donation to the city to install CCTV throughout the downtown area. Target also established the “SafeZone” program that same year to help the police department with surveillance logistics.
Target has a number of similar law enforcement programs in more than 20 cities in the U.S., though its first police partnership was in Minneapolis, where the retailer’s headquarters are located. According to a 2014from the Department of Justice, the Police Executive Research Forum think tank, and Target, the company’s former CEO Bob Ulrich first decided to make supporting law enforcement a priority during a crime spike in Minneapolis in the mid-1990s.
Although Target’s initial interest in policing may have been sparked by a particularly violent crime, it seems that its foray into law enforcement in Minneapolis had more to do with monitoring low-level offenses. “The genesis of the [SafeZone] program was a widespread feeling some years ago in the city of Minneapolis that the downtown business district was not a pleasant place to work or visit,” readsproduced by PERF and Target in 2010.
In an interview for the report, the Minneapolis Police Department’s then–Deputy Chief Rob Allen recounts that in 2001 he began looking into ways to make the downtown area less “icky”—referring to the presence of panhandling, loitering, swearing, and public urination. A Target executive recommended that he should try to emulate the CCTV program that police in Northampton, England, had recently established.
Target and the Minneapolis police soon set out to install an extensive network of cameras in the downtown area, and to hand out radios to local businesses so they could share information about nuisances. The City Council deliberated on whether Minneapolis should accept Target’s donation for CCTV cameras, approving the arrangement by an 8-to-5 vote, even though council members were worried about privacy issues.
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