Target has developed an option to enable customers to consolidate their e-commerce orders of multiple products into fewer packages:
in favor of free shipping, even more so than fast shipping: 88% say that they'd prefer free shipping to fast shipping, making the possibility that using order consolidation will cause orders to arrive later less of a concern for Target.A reduction in costs for Target would help offset the expenses associated with the recent improvements it's made to its e-commerce offering..
The new initiative,"Target +," is seeing the company invite sellers like sporting goods company Mizuno and electronics company Casio to sell on its website. While sellers are being held responsible for their own shipping, Target will accept returns of other merchants' items at its stores, which will, at the very least, incur some logistical costs, such as the labor required to process extra returns.
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