'We're building market share and I think most importantly ... we built trust with American consumers during the pandemic,' Target CEO Brian Cornell said.
Target, which has invited heavily in its online business and other convenient shopping trends, saw digital sales spike 141% during the quarter as a vast majority of the U.S. was under lockdown to slow the spread of the virus.
While business was "normal" in February, sales growth accelerated by 16.5% in April, Cornell explained. Electronic sales were up 45%, food and beverage climbed 20%, household essentials also rose 20% and kitchen sales improved by 25% in the month of April, he said. Target also saw the use of its same-day fulfillment options — order pick up, drive up and Shipt — jump during the period as consumers adjusted to social distancing measures. Same-day demand surged 278% in the quarter, the company said.
"I think we've got a lot to be proud of, a lot of momentum. We're building market share and I think most importantly, Jim, we built trust with American consumers during the pandemic," he said, "and the investments we made in our team, the investments we made in safety, those are going to pay dividends for years."The stock is down more than 7% year to date.
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