The brand's debut whiskey is very good, but there are plenty of other very good options in its price range.
aged in American oak that was taken out of barrels, blended and then finished in XXO Cognac casks for an additional nine to 12 months. For those who are unfamiliar, XXO is a category created in 2018 that indicates eau-de-vie that was aged for a minimum of 14 years, so these are well-seasoned casks. There are only 1,953 bottles of this expensive bourbon available for purchase in the US.
On the nose, this immediately reads like an aged Tennessee whiskey, with notes of nutty grains, dark cherry and a bit of char leading things off. It’s labeled only as “straight bourbon,” so indeed the origin could be Tennessee’s Cascade Hollow Distilling, the home of George Dickel and no stranger to selling barrels to other brands—but this is just speculation. The palate has a nice hit of spice that fades into a hot cinnamon finish.
So to whom will this nearly $600 bottle of bourbon appeal with so many competing options out there? The main audience seems to be people for whom thebrand still holds some romantic connotations, either literally or figuratively. The Rare Hare website mentions that purchasing this bottle will unlock access to “luxury travel experiences, intimate events, private barrel stocks and more” in a members-only section.
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