Tasting: Onda Sparkling Tequila -- An obvious play for the hard seltzer market, but with a twist of authenticity. Just tequila, juice and sparkling water. cocktails hardseltzer
It should go without saying at this point that hard seltzer has completely upended the markets for beer and what we previously referred to as “canned cocktails” or mixed drinks. Several summers into the phenomenon of less-sweet flavored malt beverages, seltzer is still soaring, and the arms race for the dry, “better for you” alcohol demographic continues unabated.
“Over the past year, as our friends drank hard seltzer with mystery alcohol and cheap ingredients, we were thirsty for something better,” said Noah Gray, Co-founder and CEO of Onda in the brand’s press release. “We designed Onda to raise the bar by focusing on high-integrity ingredients we actually want to drink.”
Oh, and you’ve also got a “brand inspired by the surf style of the ‘90s,” but does anyone really care about the look? Let’s talk about what’s in these cans instead.The “lime” flavor of Onda can boast a particularly simple ingredients list: “Carbonated water, tequila, lime juice concentrate, natural flavors.
On the palate, though, it’s hard to shake the association of this as being akin to a paloma, except watered down. And the thing about a drink like the traditional paloma is that it’s not lacking in flavor or assertiveness—it has enough tequila to speak clearly through sweet grapefruit soda. This is a much more subtle riff on those flavors, which just comes off as lacking in verve. It’s not far off from grapefruit seltzer, but if yougrapefruit seltzer they make perfectly pleasant N/A ones.
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