Tatcha is launching their new Rice Wash with a virtual pop-up event that you can visit in Animal Crossing: New Horizons.
. The ongoing coronavirus pandemic has altered the ways in which many brands are able to connect with consumers. However,has presented a unique and adorable opportunity to serve as a launchpad for many new products, including the release of Tatcha's The Rice Wash.
Tatcha had intended to release its newest item among the company of close friends in Japan. However, with the current global travel restrictions, the beauty brand is instead hosting a virtualpop-up event. Tatchland will officially open on August 14. The virtual getaway was created with the help of Claire Marshall .public, Tatchaland is a unique in-game experience created specifically to help launch the Rice Wash.
To ensure your place in the Tatchaland festivities, you can sign up for a time slot on Tatcha.com beginning on August 7.
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