'Taylor Swift Effect' Brings Spending Boost to Football

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'Taylor Swift Effect' Brings Spending Boost to Football
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The 'Swift Effect' will be in full force when the Super Bowl champion Kansas City Chiefs travel to New York on Sunday, as a connection between pop music phenomenon Taylor Swift and NFL tight end Travis Kelce has sent fans into a frenzy.

The "Swift Effect" will be in full force when the Super Bowl champion Kansas City Chiefs travel to New York on Sunday, as a connection between pop music phenomenon Taylor Swift and NFL tight end Travis Kelce has sent fans into a frenzy. The rumored relationship marks a collision between two of the most powerful forces in American pop culture, the juggernaut Swift in the middle of her record-breaking "Eras Tour," and the National Football League.

Fans are now hoping to say "Welcome to New York" - or rather, East Rutherford, New Jersey - when the Chiefs take on the host Jets, as rumors swirl that Swift may make a repeat appearance. Swift's appearance also preceded a nearly three-fold increase in sales in a 24-hour window for Chiefs home games on StubHub.

The league may get a chance to make its biggest overseas splash yet in November, when the Chiefs play the Miami Dolphins in Frankfurt.Swift's "Eras Tour" includes international venues that span five continents. Her most ambitious and sweeping tour to date will keep her busy through most of 2024.High profile athlete-celebrity relationships are nothing new.

Kelce, who guest hosted "Saturday Night Live" after hoisting the Lombardi Trophy this year, is no stranger to the spotlight as ratings and supersized attention follow Super Bowl winners.

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