‘A lot of brands feel safe being associated’ with Taylor Swift, National CineMedia CEO says
The eagerly anticipated “Taylor Swift: The Eras Tour” is driving huge demand for cinema ads, according to Tom Lesinski, CEO of National CineMedia Inc.
Related:‘Taylor Swift: The Eras Tour’ movie set to break more records, boding well for AMC and Cinemark Like other companies in the cinema industry, National CineMedia, which is the nation’s largest movie-theater advertising network, was hit hard by the pandemic, and it entered chapter 11 bankruptcy earlier this year. The company announced the successful completion of its financial restructuring process and emerged from bankruptcy in August.Lesinski said that that the success of summer blockbusters “Barbie” and “Oppenheimer” were also great news for the cinema industry.
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