We're revealing the true, TaylorSwift13 confirmed, meaning behind her recent song and music video 'cardigan.'
Swift placed throughout the video, as well as quotes from the singer herself on her creative process and the intentions behind the album. "I was inspired by the feeling of isolation and how that can be either freeing or terrifying, and how it causes you to reminisce on the past," reads a quote from the singer.
The"Cardigan" video reiterates what Swift herself told fans upon the album's release, that in craftingin the lyrics, more than just the videos... I created character arcs and recurring themes that map out who is singing about who." Due to COVID restrictions, Swift also did her own makeup and hair styling for the video and wore her own nightgown. A health inspector was present and the production used UV lights and sanitization on set, as well as a"techno crane" to eliminate the need for a close-up camera operator. Swift and editor Chancler Haynes"worked simultaneously from two separate locations on set in order to edit the video in real time.
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