Taylor Swift’s Eras Tour is headed for a couple of important benchmarks that have a “B” attached, according to a report in Pollstar. As the global trek moves on from America and p…
. As the global trek moves on from America and proceeds to Europe in 2024, it will assuredly become the first tour in the history of the business to gross a billion dollars. It won’t stop there, though; Pollstar is estimating that the final gross will wind up around $1.4 billion.
But the tour still has a long way to go after that before it wraps up at Wembley Stadium in London on Aug. 17, 2024. By that point, Pollstar writes, the Eras Tour will have grossed $1.4B — a figure the publication pegs as being on the “conservative” side. Bear in mind that the “conservative” $1.4 estimate is just counting the face value of the tickets as they originally sold out. The actual amount of money being spent on the Swift tour by consumers is far, far higher, with nearly all resold tickets going on the secondary market for several times their original value. Pollstar’s figures cover only the face value of the tickets, which topped out under $500.
Whose record will she be beating? That of Elton John, whose “Farewell Yellow Brick Road” tour is said by Billboard to be at the $887 million mark — and still counting, but just barely, since that tour is scheduled to wrap up in just over than a week, on July 8 in Stockholm. It was in January of this year that Elton’s tour became the first to cross the $800 million mark.
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