Folklore is coming in hot — it's all in the numbers.
sold over 1.3 million copies globally within 24 hours of its release. Such stats are expected from Taylor, whose previous albumwas released as a surprise, without the long buildup and anticipation often associated with Taylor’s new music. She announced its debut on Thursday morning, just a little more than 12 hours before the album would be shared with the public.
on Instagram at the time. “My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with.”
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