Taylor Swift's new album 'Midnights' debuts at No. 1 on the Billboard 200 chart.
is also already 2022’s top-seller on vinyl year-to-date. Previously, the year’s top-seller on vinyl was’ 395,000 in CD sales is the largest sales week for an album on CD sincearrived after months of pre-release promotion and pre-orders — and its sales figure is bolstered by an array of available versions and variants of the album.
Plus, in the weeks leading up to release, Swift’s webstore sold pre-orders of signed copies of the four standard CD albums and the four standard vinyl LPs.is also available in deluxe boxed set with a CD edition of the album and a Swift-branded T-shirt, exclusively for Capital One cardholders. Some superfans may have also been enticed to purchase all four variants of the album on either CD or vinyl, as the back covers of the four albums fit together like a puzzle to display a clock face The idea of assembling multiple versions of an album’s back cover together to reveal a larger complete image isn’t unique to Swift, as other acts have employed a similar marketing idea.
It’s not unusual for many artists to offer variants of an album, from multiple color vinyl editions to collectible CD packages and beyond. Swift herself has rolled out albums in a similar fashion in the past — she had four different Target-exclusive variants forin 2015.