Taylor Swift announced her eighth studio album, “Folklore,” without advance promotion, catching fans and the music business off guard. The album and her new music video, “Cardigan,” are due Thursday night.
Taylor Swift, whose new album arrives Thursday night, isn’t known for spontaneity. Her album releases are typically carefully-choreographed affairs, with Easter egg hunt-like hints, advance singles and big-budget videos.
That is partly because of her outsize stardom: along with Adele, she’s one of the few superstars in the streaming era who can reliably generate huge numbers of album sales.
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