Six weeks into its release, Taylor Swift's 'Folklore' continues to hold uninterrupted atop the Billboard 200 albums chart.
How would the music-listening public immediately respond to one of the steadiest pop stars of the 21st century throwing out her old playbook and releasing a muted collection of gauzy pop ballads and folky acoustic narratives with less than 24 hours' notice? Quite well, it turns out: Taylor Swift'sdebuted with a massive 846,000 in first-week album equivalent units, according to Nielsen Music/MRC Data, easily the biggest single week for any album in 2020.
Still, that was just the first week. For an artist as well-known as Swift making such a dramatic left turn, you could probably guess that a large chunk of that opening number came from sheer listener curiosity, as news of the album's impending release spread rapidly through a nation still mostly under quarantine.
"Surprise records seem to bring in a wider amount of people than traditional rollouts," a source at Apple Music tells. "They event-ize releases and people tend to want to be part of those events." But perhaps as the shock of the new and unexpected wore off, it would recede from blockbuster status, as listeners would turn back to albums that were more traditionally streaming-friendly than a greyscale singer-songwriter set.
, which reigned for just one week atop the Billboard 200. In the two weeks following that set's debut week,came up against highly anticipated new albums from Tool and Post Malone . Both of those LPs moved over a quarter-million equivalent album units in their debut weeks -- and indeed, if's release schedule, it would've also managed just one week at No. 1.at No.
Part of the set's endurance can also be attributed to savvy promotion from Swift and her team. While Swift skipped the extended rollout prior to the album's release with
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