Swifties, conspiracy theorists, and sports fans alike will be watching the Super Bowl this year just waiting to see what Taylor Swift does—even if she does nothing at all.
Over the past two weeks, Taylor Swift has made headlines dozens of times. Only one, maybe two of those instances have been because of something she actually did. Her music getting removed from TikTok? That was a disagreement between Universal Music Group and the app itself. Her songs getting boosted illegally? That was pirates. Explicit deepfakes of Swift? Blame 4chan. Conspiracy theories that Swift is a psyop? Those come from right-wing commentators.
Swift’s attendance—or even the idea that she might attend—at LVIII could put viewership even higher. Even though the game is already the US’s most-watched sporting event of the year, having Swift involved significantly impacts the event’s cultural cache. “The Super Bowl is already such a major US pop culture event. It’s already a mix of people who like the NFL, which is a big audience, and then you’ve got the people who are more interested in the ads than the game,” says Charles R.
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