Bubba Wallace’s whirlwind 2020 NASCAR season may result in partial ownership of the team for which he drives
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Wallace’s increased presence in the public eye over the last two months, which included national TV appearances after he drove a car adorned with “Black Lives Matter” on June 10 at Martinsville Speedway, attracted a new team sponsor in Cash App—a multimillion-dollar partnership across three years, per Murstein—and a personal endorsement deal with Beats by Dre.... [+]
prior to the NASCAR Cup Series O'Reilly Auto Parts 500 at Texas Motor Speedway on July 19, 2020 in Fort Worth, Texas. “We went from probably having one meeting a week with a potential sponsor to five the last five weeks or so,” said Murstein. “I think Bubba is probably the most recognizable NASCAR driver now, other than Richard Petty. So we’ve got probably the two most recognizable names in the sport. It’s a marketer’s dream.
The 83-year-old Petty is the company’s eponym and a part-owner, in addition to being the team’s long-running ambassador. On the racetrack, Wallace is averaging a 19.8-place finish through 19 races and ranks 20th in the standings, but that belies the driver’s positive effort given RPM’s No. 43 car presently ranks as the 25th-fastest car in the series.In addition to a pay raise launching him into the seven-figure salary bracket, Wallace, represented by Prosport Management, seeks improved equipment and resources. Chip Ganassi Racing’s No.
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