The new survey polled nearly 10,000 Gen Z kids to find out what they're spending their time and money on—and entertainment was a big part of it.
A new survey suggests that American teens—a generation that doesn’t know what life was like without streaming—now favor watching videos on YouTube rather than the previously all-powerful Netflix. The survey, reported on by outlets such as CNBC and ABC News, was conducted by investment bank Piper Sandler—its 46th semi-annual survey of teens.
1% of their daily video consumption time on Google-owned YouTube, beating out Netflix for the first time at 28.7%. Time on YouTube rose since the spring, adding nearly a percentage point, while Netflix fell more than two percentage points ... Netflix and YouTube were the two clear leaders in terms of daily video consumption by platform. Hulu was in third place, with a share around 7%, according to the survey. Prime Video and Disney+ both gained time share, the analysts found.
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