Tenet's U.S. ticket sales demonstrate that salvation for movie theaters remains a long way off
for the film. Traditionally, studios share box office information on a daily basis, but that hasn’t been the case with “Tenet.” The studio claims that it wants to ensure that reporters and rivals don’t unfairly contextualize the results and label them a financial flop.
The studio has also been encouraged by the turnout for premium formats, such as Imax and Dolby Cinema. Imax screens accounted for $23 million of “Tenet’s” box office haul. “Tenet” has made bigger waves overseas, where coronavirus appears to be more under control and movie theaters have reopen to a more significant degree. Part of the reason that Warner Bros. opted to release “Tenet” during the pandemic is because Nolan’s films often make more money abroad than they do stateside.
Disney’s live-action remake of the 1998 cartoon collected $23.2 million during opening weekend, an underwhelming result for a movie that was all but engineered for its appeal to Chinese audiences. So far, “Mulan has made $37.6 million globally. The $200 million-budgeted fantasy epic is forgoing a theatrical release in the U.S., and instead is available to rent on Disney Plus for $30.
“Early numbers are encouraging,” said Adrian Smith, Sony’s head of domestic distribution. “We’re excited to see how the film plays over time and how word of mouth about the film propels it.”
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