Tennessee quarterback Hendon Hooker inked French’s Mustard’s first-ever NIL deal this week, partnering one of the top quarterbacks in the college game with a mustard brand that is near and dear to the hearts of Volunteers fans 🧡
Tennessee quarterback Hendon Hooker inked French’s Mustard’s first-ever NIL deal this week, partnering one of the top quarterbacks in the college game with a mustard brand that is near and dear to the hearts of Volunteers fans.
Per the release, the partnership “celebrates French’s, while nodding to the playful relationship between America’s favorite mustard brand and Tennessee Volunteers fans.” As part of the sponsorship, French’s gifted Hooker with a pair of mustard-inspired sneakers.
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