Shoppers buying bread at Tesco, Sainsbury's or Morrisons are paying more
Shoppers who purchase bread from Tesco , Sainsbury's or Morrisons ' smaller branches have been warned that they could be paying over the odds. The tradition of popping out for a loaf of bread could prove costly if you're reliant on smaller 'convenience' or corner shop versions of your favourite big brand retailer.
The study found that all three supermarkets with smaller stores, namely Tesco, Sainsbury's and Morrisons, charged more for the exact same loaf of bread. A medium white loaf of Hovis was priced 12 percent higher at Sainsbury's Local and Tesco Express, and 14 percent higher at Morrisons Daily. A meaningful number of goods revealed lower price points at smaller outlets — Doritos boasted a 15 percent saving, while Kenco Millicano instant coffee was marked down by 32 percent at Morrisons Daily. Which? provided insights into their study, stating, "While many of us choose to use convenience stores for top-up shops and food on the go, others have no choice but to use them.
Tesco, when approached with the findings, explained that its Express stores are predominantly situated in urban zones where operational expenditures like rent and rates are elevated, leading to disparities in some product pricing. The company also highlighted that customer buying patterns vary at Express stores, prompting it to customise Clubcard offers to align with those distinct shopping habits.
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