The move is being piloted for a limited time across Tesco stores
Shoppers heading to Tesco to pick up a Mars Bar will notice a huge change to the chocolate's packaging. The popular treat has been given a new look, ditching its traditional plastic wrapper for more environmentally-friendly paper packaging.
Richard Sutherland-Moore, packaging expert at Mars Wrigley UK’s research and development centre in Slough, said: “We are exploring different types of alternative packaging solutions for our confectionery products. For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.
“While challenges may impact the pace of progress towards our vision, we at Mars Incorporated are committed to scaling up viable solutions where recycling options exist, and to test, learn, partner and advocate where they don’t.”
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