Tesla & Chinese EV Producers Have Reportedly Signed A Price War Truce
Electric vehicle price cuts in recent months, or perhaps the past year we could say, have beenfor customers. But they’ve apparently been a bit brutal for automakers. Reports are that this should all get easier to manage since 15 Chinese automakers and Tesla* have signed a truce ending the price war.
So, how will all of these automakers stimulate more sales if not through price cuts? Through new models and simply good marketing . Though, I have to wonder if the truce is not a marketing effort itself. It seems that many Chinese customers have gotten spoiled by cost cuts and expect them so much that they refrain from buying until a new round of cuts comes about.
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