I was a founding member of CNET news and hardware editor at CNET, a contributing technology reporter for the New York Times, and a reporter and editor at the Asian Wall Street Journal Weekly -- the latter in Japan, where I lived for ten years.
Design Center in Hawthorne, California on November 21, 2019. Electric pickups are really expensive. That’s a grim reality. Will Tesla change this?“Three in four pickup truck shoppers surveyed say they are not likely to purchase an EV for their next truck purchase, citing purchase price as their top concern ,” said cars.com.
And limited towing range and payload capacity also don’t favor electric pickups, says Cars.com. “Key selling points for truck owners.” While start-up electric vehicle manufacturer Rivian has had limited success — outselling the Ford F-150 Lightning electric every quarter this year — its R1T pickup starts at over $70,000.
The Ford F-150 Lightning theoretically starts at about $50,000 but the models sitting on dealer lots in Los Angeles are typically“It is going to require immense work to reach volume production and be cash flow positive at a price that people can afford,” Musk said at the third-quarter earnings conference call on October 18th.“We have to make it, and we need to make it at a price that people can afford,” he said.
Car And Driver estimates a starting price at $70,000 for the dual-motor version. The cheaper rear-wheel single-motor version will “join the lineup later on,”
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