Production of the Tesla Cyberruck has been pushed back to the first quarter of 2023, according to Reuters.
the delay is because Tesla is changing features and functions of the electric pickup to make it a compelling product in a market segment that is expected to include electric pickup trucks from Ford, GM, RAM, and Rivian by the time the Cybertruck goes on sale. The source says to expect limited production to begin in the first quarter of 2023, with the number of trucks built increasing every quarter thereafter.
In the final analysis, until now, it hasn’t mattered much how much new vehicles from Tesla were delayed because there really wasn’t any realistic competition for them. But with an electric pickup truck, Musk is jumping smack into the middle of the largest segment of the US new vehicle market and will be battling people who have been making pickup trucks since the first Roosevelt administration. They have honed, smoothed, and polished their offerings to perfection.
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