Why Elon Musk is beginning to wake up the German automakers
reports on Tesla’s agility and creative management of the chip crisis. “At Tesla, speed and flexibility appear to trump all else. If need be, Musk relocates individual steps in the production process to other countries. It has almost become a standard practice for the American carmaker,” reportsIn addition, “Tesla treats its service technicians as an extension of its factories,” says one person who has known the company for years.
The result? “Tesla has so far managed to fare much better than its competitors,” it’s reported. “The California company saw sales growth of almost 90 percent in 2021, compared to a decline of 2 percent at Daimler and 3 percent at the VW Group in Germany compared to their already weak previous year.” Furthermore, “As competitors like Volkswagen groaned under the burden of the global chip shortage, the California electric vehicle manufacturer recorded strong growth. The company’s stock market value rose to a dizzying $1.23 trillion , putting Tesla’s market capitalization higher than that of Toyota, VW, Daimler, General Motors, BMW and Ford combined.”“VW CEO Herbert Diess has repeatedly praised the Californians for their expertise,” reports.
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