Despite problems with Tesla's vehicles, customers think highly of the electric-car brand for emotional reasons, according to a survey by J.D. Power
A month ago, Tesla Inc. scored the worst among other automotive brands in an influential study that tracked the quality of new cars. Now, a second part of the survey of those same customers shows that despite problems, they think highly of the electric-car brand for other, more emotional reasons.
The paradox is on display in the new Automotive Performance, Execution and Layout Study by J.D. Power, which measures owners’ emotional attachment and excitement for their new vehicles. The results underscore the challenges auto makers...
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