We asked 5,000 Tesla owners what they think. They love their cars. They love the brand. Elon Musk, not so much. Read The Big Take ⬇️
I feel like my original interest in Tesla was partly built on my trust and interest in him, and now my continued interest in Tesla survives despite him.
After answering a dozen questions about Musk, Tesla owners were given a chance to submit comments about him in their own words. Those responses can be explored below, sorted by the overall approval rating the respondent gave for Musk. Comments have been lightly edited for readability and appropriateness.For the most part, owners say their disapproval of Musk won’t affect their buying decisions.
But a notable minority say they’re done with Tesla, potentially costing the company not only repeat business, but also some of the word-of-mouth goodwill that helped establish the brand. Model 3 owners who sold off their Teslas in the last few years cited disapproval of the CEO as the most frequent motivation.
Whatever the case, there’s probably never been an automotive CEO whose personal brand was so closely entwined with vehicle demand. I'd prefer he not be so tied to the image of Tesla. I don't want my car to be an Elon Musk conversation starter.There’s a clear relationship between Tesla owners’ opinion of Musk and whether they’d stick with the brandWe asked Model 3 owners looking to buy another vehicle in the next two years which cars they’re considering. Tesla models dominated the results, taking up the top six choices. Perhaps the biggest surprise was just how much Tesla’s upcoming Cybertruck dominated the list.
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